NIL, explained.
State by state.
Name, image, and likeness rules are set by state laws, athletic associations, and schools, and they change often. Here is what athletes, families, recruiters, and brands need to know.
Who is SeeCruit for?
SeeCruit is one verified identity across three transitions: high school to college (get found — the 8.4M high-school-athlete pipeline), college to college (the transfer portal), and college to pro (pro teams, agents, and combines). SeeCruit is not high-school-only — current college athletes transferring or chasing a pro path are a core part of the network.
What is NIL?
Name, image, and likeness. NIL is the right of athletes to earn from who they are: sponsorships, social posts, appearances, camps, and merchandise, while still competing.
Can athletes earn from NIL and keep eligibility?
Yes. Since July 2021, NCAA rules allow college athletes to be compensated for their name, image, and likeness without losing amateur status. Following the 2025 House v. NCAA settlement, Division I schools can also share revenue directly with athletes. High school rules are separate and set by each state's athletic association. For college athletes in the transfer portal, NIL can move with you, but timing and disclosure rules at your new school still apply.
Do NIL rules really differ by state?
Yes. More than 30 states have passed their own NIL laws covering things like when prospective athletes can discuss deals, disclosure to schools, and who can advise or represent athletes. In states without a specific law, school policy and the NCAA framework generally govern. Rules continue to change as new laws are passed.
What about Georgia?
College athletes in Georgia operate under Georgia's NIL statutes plus their school's institutional policies. For high school athletes, amateurism is governed by the Georgia High School Association (GHSA), and association rules can affect eligibility even where state law is silent. College athletes — including those entering the transfer portal — should check both Georgia's NIL statutes and their new school's policy. High school athletes and families should confirm association rules before signing anything.
What should athletes and families watch for across states?
- Timing: some states restrict when recruits can discuss or sign deals tied to a school choice
- Disclosure: many states and schools require deals to be reported to the institution
- Advisors: some states regulate who can represent athletes and require agent registration
- Minors: deals involving athletes under 18 generally require parent or guardian involvement
- School marks: deals usually cannot use school logos or trademarks without permission
How does SeeCruit handle compliance?
Every campaign on SeeCruit is documented in one place with clear disclosure tooling, families are part of the conversation for athletes under 18, and match-unlocked messaging keeps communication transparent and traceable. SeeCruit is a marketplace and software platform, not an agent or a law firm, and does not provide legal advice.
Does SeeCruit handle College Sports Commission reporting?
Division I athletes must report third-party NIL deals of $600 or more (aggregate) to the College Sports Commission's NIL Go portal within 5 business days of signing or agreeing to payment terms, with written contract documentation. SeeCruit is not the reporting portal and we never claim CSC approval — but we make filing easy: every deal is documented with a digital contract and escrow records, which gives athletes the written documentation NIL Go requires, plus a filing checklist. We also design pay-for-play out structurally and require agent certification on agent/trainer-mediated deals. Deals under $600 and high-school deals are governed by state NIL law and guardian consent.
Who verifies athlete profiles?
Verification comes from three sources: internal scouts provided by BTL Sports, official combines, and partner trainers and training facilities. Performance, film, academics, and identity signals are checked before a profile carries the verified badge.
Do athletes need a lawyer or agent for NIL deals?
For significant deals, review by a qualified attorney or registered advisor is smart. SeeCruit keeps every offer, term, and deliverable organized in one place so your advisors always have a clean record to work from.
This page is general information, not legal advice. NIL rules differ by state, association, and school, and they change frequently. Consult a qualified attorney for your specific situation before signing any agreement.